Brand Finance, a British brand evaluation agency, has released the “2024 Global Luxury and Luxury Brand Value Top 50” ranking (Luxury&Premium 50 2024). German brand Porsche, French brand Louis Vuitton, and French brand Chanel remain in the top three.
Ranking brand’s local brand value/annual growth rate
1. Porsche Germany $43.117 billion/+17.3%
2. Louis Vuitton France $32.235 billion/+22.6%
3. Chanel France $26.068 billion/+34.5%
4. Hermes France $16.676 billion/+17.7%
5. Gucci Italy $14.864 billion/-16.7%
6. Dior France $14.653 billion/+11.4%
7. Rolex Switzerland $13.805 billion/+28.9%
8. Cartier France $13.632 billion/+8.7%
9. Ferrari Italy $10.581 billion/+42.5%
10. Tiffany&Co. US $8.528 billion/+14.7%
11. Guerlain, France
12. Prada Italy
13. Lancome, France
14. Estee Lauder United States
15. Armani Italy
16. Lamborghini Italy
17. Burberry UK
18. Yves Saint Laurent, France
19. Coach USA
20. Givenchy, France
