Since the beginning of this year, luxury shopping malls that have been deserted have seen a resurgence of queues.
This past weekend, many luxury stores in Wuhan launched the Qixi promotion season to stimulate consumers’ enthusiasm for shopping with rare discounts. For several consecutive days, the LV store, which used to never offer discounts, has been crowded with people queuing up in the courtyard space of the Martial Arts MALL.
Although it is a working day, consumers still need to queue for an average of 3 hours at LV stores when entering the store today. Nevertheless, many consumers from neighboring cities such as Changsha and Jiujiang, where military merchants are involved, have expressed their plans to come shopping on social media.
According to insiders, the daily sales of this LV store exceeded 50 million yuan, and all popular spot goods in the store have been sold out. Currently, ordering requires pre order.
Unprecedented enthusiasm due to genuine discounts.
Wushang MALL is considered to be the luxury shopping mall with the largest discount this time. Luxury brands can get 100% off on orders over 1000 yuan, plus 10 times the points, which is equivalent to an 83% discount. Top brands such as LV Dior、Loro Piana、Prada、 Cartier, Bulgari, Tiffany and others all participated in the event. In addition, beauty brands can enjoy a 15% discount and ten times more points, and the points rebate coupons are all applicable to the Wu Shang One Card.
Wuhan Henglong Plaza offers 1500 points for orders over 10000 and 7500 points for orders over 50000. Adding up 5 times the points, it is equivalent to a 83% discount. Hermes LV、Gucci、Dior、 Brands such as Bulgari, Van Cleef&Arpels, and Tiffany participated in the event.
The latest Wuhan SKP, which opened on July 13th, also launched a policy of returning 100 points for every 1000 points spent, plus ten times the points earned, equivalent to an 83% discount. However, some brands are exceptions, such as LV which earns three times the points but does not participate in the full reduction.
The three major shopping malls have all offered unprecedented discounts, but Wu Shang MALL, who fought against the odds, clearly has the upper hand in terms of foot traffic. In name, it is the 65th anniversary celebration, but the actual purpose of this round of discounts by Wuhan Commercial MALL is to resist the new entry of Wuhan SKP.
