This summer, the “Chanel Coco Crush High Jewelry Promise” brings the stories encountered to Beijing, presenting the inspiration, design style, layering art, and lively charm of the Coco Crush series in a unique way. For Gabrielle Chanel, every encounter is about fate and luck, and it is a game belonging to each other. The Coco Crush high-end jewelry collection presents interlaced and smooth lines, telling stories about encounters. The Coco Crush high-end jewelry collection combines strength and softness, with simplicity and fullness, roundness and no loss. The design inspiration comes from the diamond grid pattern that has become a classic element of Chanel since 1955. The intersecting lines on the curved surface of the work echo the destined encounters in life.
Entering the Crush AV Hall from the entrance feels like being in a music store, where you can enjoy Jamie XX’s music “It’s So Good” created for the Coco Crush advertising video and listen to the Coco Crush style guide; Walking into the Crush Salon from the Coco Crush block square, you can fully experience the fun of layering by decorating your fingertips and virtual try on pieces; At the Crush Theater, enjoy a dance performance about encounters, presented by renowned French artists Yoann Bourgeois and Yoann Bourgeois Art Company; Come to the Crush game hall and immerse yourself in the fun of combining and mixing three game series works; Crush Library offers exclusive styling experiences centered around four style principles: “Unique Focus,” “Complete Styling,” “Exquisite Diversity,” and “Triple Heartbeat,” allowing you to personally experience the unique charm of the series of works.
