Chanel’s watchmaking landscape: from guardianship to innovation

As a global leader in luxury goods, Chanel’s layout in the watchmaking industry can be traced back to 1987, when Chanel established its first watch design studio on Place Vend ô me in Paris, officially entering the high-end watch market. Subsequently, in 1993, Chanel acquired the G&F Ch â telain Manufacturing watchmaking workshop located in La Chaux de Fonds, Switzerland, gradually establishing a strong watchmaking foundation. Chanel’s passion for high-end watchmaking craftsmanship is not only reflected in its own development, but also in its support and investment in other excellent watchmaking brands. In 2011, Chanel invested in Romain Gauthier, an independent brand specializing in precision watchmaking; In 2018, we invested in FP Journe, which is known for its independent spirit. These collaborations not only reflect Chanel’s relentless pursuit in the watchmaking field, but also showcase its foresight in ensuring craftsmanship inheritance and innovation.