Although the sluggish state of the fashion luxury goods market is particularly evident in the retail sector, retail layout, as the most decisive investment for brands, has not stopped. In addition, in the face of a volatile market environment, brands have begun to focus more on long-term growth rather than short-term expansion methodologies, laying a more solid foundation for themselves to resist market fluctuations and macro environmental risks.
In terms of physical retail, opening up new markets has become the theme of luxury fashion brand retail expansion this quarter, and “localization” and more diversified retail spaces are still receiving attention; In addition, with the restoration of brand confidence and favorable policies, physical retail in Hong Kong may accelerate its recovery; In this quarter, the decline of luxury e-commerce continues, but these platforms are also exploring more business possibilities. At the same time, large comprehensive e-commerce platforms are showing stronger competitiveness in online sales of luxury goods; The Chinese e-commerce shopping festival is becoming more calm, but it has become an inevitable trend for international luxury market brands to leverage new e-commerce platforms and ecosystems to build brand power.
