The collaboration between MB&F and Chanel not only affects the future development of both companies, but may also have a profound impact on the entire high-end watchmaking circle. As more and more luxury brands enter the independent watchmaking field, their innovative spirit and superb skills will receive more attention and respect. Chanel’s participation has provided stable support for MB&F and set an example for other independent watchmaking brands, allowing them to maintain creative independence while also achieving longer-term development through alliances with strong partners.
The central staircase of MB&F headquarters MAD House itself is an installation art, taking turns showcasing the artist’s creative vision on the white walls of the staircase.
This collaboration will undoubtedly set off a new wave in the high-end watchmaking industry, perhaps inspiring more brands to engage in similar collaborations to cope with increasingly fierce market competition. The alliance between MB&F and Chanel will become a classic case of the integration of independent watchmaking and the luxury world, and also open up new possibilities for future watch design and manufacturing.
