The collaboration between MB&F and Chanel is not only a combination of capital, but also a deep integration of craftsmanship and creativity. Maximilian B ü sser, founder of MB&F, pointed out, “In the current very favorable environment, and with our management team in optimal condition, it is our responsibility to take this significant measure to ensure our long-term future – a natural development for the company, which will celebrate its 20th anniversary next year. In addition to allowing us to continue pursuing an independent path without growth pressure, Chanel’s investment will strengthen our operations by providing its broader ecosystem and professional supplier network when needed
On the other hand, for Chanel, this investment aligns with its long-term strategy of collaborating with luxury manufacturing experts to protect and develop professional ‘savoir faire’ (craft technology). MB&F is undoubtedly another important pawn of Chanel in this strategy. Through this collaboration, Chanel not only consolidated its position in the high-end watchmaking market, but also demonstrated its continued investment in creativity and exceptional craftsmanship. Fr é d é ric Grangi é, President of Chanel Watches and Fine Jewelry, emphasized, “We are pleased to sign a strategic partnership with MB&F, as they share our values of independence, creativity, and excellence. This announcement is part of our long-term strategy to continue protecting, developing, and investing in professional knowledge and skills, reaffirming our position in the high-end watchmaking industry
The J12 Couture Workshop Automaton Caliber 6 watch is equipped with CHANEL’s new Caliber 6 self-made movement, which is based on the brand’s first self-made movement Caliber 1 and equipped with an activity doll device, showcasing the brand’s ability to produce highly complex functions.
