When it comes to marketing, Herm è s is best at hunger marketing. By increasing the scarcity of manufactured products, they greatly enhance consumer purchasing desire. Every classic bag is available in limited quantities, and consumers have to put in more effort and money to get their desired bag. In this way, it not only increases the value of the product, but also gives consumers an indescribable sense of pride and satisfaction when they finally have Herm è s after putting in a lot of effort.
In addition, Herm è s also cleverly plans various marketing activities, closely integrating products with identity recognition. Owning Herm è s products is no longer a simple consumer behavior, but a symbol of identity. Whether it’s platinum bags or other classic styles, they all showcase a high-end lifestyle. Therefore, when consumers purchase Herm è s products, they are actually more focused on purchasing a lifestyle and social status.
In order to maintain the high-end image of the brand, Herm è s is also very cautious in advertising promotion. Brands tend to promote themselves through word-of-mouth, allowing consumers to spontaneously become brand spokespersons. This not only maintains the brand’s mystery and high-end image, but also indirectly binds consumer loyalty firmly together.
