Hermes

Brand Inheritance: Honor and Adherence of Six Generations of Families

As early as 1837, Thierry Herm è s founded this brand in Paris. Since then, the Herm è s family has passed down six generations, each generation adhering to the brand’s core values and high-end positioning. This inheritance is reflected in the continuity of management, and more importantly, in the adherence to the brand spirit.

 

The Herm è s family has a very clear development strategy, always adhering to the principle of “not blindly expanding, not frequently acquiring, and not doing product authorization”. This stable business strategy enables the brand to maintain its uniqueness and high-end image well. On a global scale, the number of Herm è s stores has always been controlled at a relatively stable level, and the speed of opening stores every year is also very cautious. This steady expansion strategy ensures that every store can provide the highest quality service and products.

 

The other side of family inheritance is the adherence to the spirit of craftsmanship. Herm è s craftsmen need to undergo rigorous training and dedicate their entire lives to improving their skills. The inheritance of craftsmanship has created the artistic value and uniqueness of each product.

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