Based on the research of roses, Dior has created the Flower Secret Rose Collection.
Dior’s research on roses has not stopped here. For the Granville rose, Dior not only conducts microscopic research, constantly pursuing the biological, botanical, molecular, and cellular mechanisms behind it, but also has a magnifying glass like perspective, contemplating how to use roses to enhance the variety and experience of skincare products.
Granville roses, the leader among roses, possess powerful activity. Locking its vitality firmly in the product is also a daunting task. Therefore, at the application level, Dior has explored centrifugal magnetic cold extraction technology, integrating many processes such as low-temperature cold extraction, ultrasonic extraction, and high-speed centrifugation. With its blessing, the activity of rose essence is maximally preserved, making its skincare effect even more outstanding.
In addition to the extraction process, Dior has created a efficacy matrix centered around roses – composite rose peptides. The well tempered Granville rose itself has a strong ability to resist oxygen and anti-aging; Palmitoyl tetrapeptide-7 and acetyl hexapeptide-8 are also classic anti-aging peptides. The former promotes the self synthesis of collagen, while the latter releases neurotransmitters to inhibit facial expressions. Two pronged approach, complementing each other. Rose and peptide attack and defense are integrated, which can reduce negative signals of cell aging and is very gentle.
With the help of compound rose peptide, the reverse face cream can open up the triple hidden age of skin in a progressive way. Skin aging does not occur in an instant, but rather progresses layer by layer, forming silently and imperceptibly. The surface barrier of the skin has weakened, the metabolic rate of skin cells has decreased, the skin is no longer full, and the underlying collagen is no longer stable. When the beacon of aging is raised, the cascade of skin aging unfolds.
The role of Dior in reversing face cream is here. A deep hidden age, stabilizing the collagen matrix. Both structural type I collagen and type VII protein, which plays a role in anchoring the junction of the epidermis, have effectively increased their content. The second is shallow aging, promoting cell rejuvenation and filling the skin. According to professional evaluation, the filling degree of reverse face cream after use was increased by 42%. Three surface hidden ages promote the generation of ceramides and strengthen the barrier. With its gradual action, the healthy structure of the skin can also be reshaped.
In addition to high-tech ingredients and high efficacy blessing, Dior Reverse face cream also brings high emotional value. It has to be said that the user experience of the product is excellent! The packaging of the product has a strong texture. A certain amount of glass bottle, the classic compass rose logo, and the mirror like smooth and flat bottle cap all greatly enhance the aesthetic properties of the product. The texture of face cream is soft and rich. When applied to the skin, it is silky and smooth, easy to apply, nourishing but not sticky. The rose fragrance of face cream is particularly special, leaving a pleasant fragrance. Unlike the ordinary rose fragrance that can be smelled everywhere, the aroma of Granville roses is not at all strong, but it is rich, long-lasting, and continuous. Like a copper bell at the top of an empty mountain, the lingering sound lingers endlessly, with a deep and lasting charm.
Looking back on the birth of Dior Reverse face cream, I feel deeply. Dior’s Rose series shows us that “flowers” are not only about beauty, but also about technology and efficacy. Granville roses have shown me how deep research on an ingredient is done, and how difficult it is to create a product. The process of interpreting this face cream is like recalling the time of Glanville rose. However, Granville’s autobiography is only the beginning, not the end.
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2. Riffault L, Colas C, Destandau E, Pasquier L, André P, Elfakir C. Non-targeted molecular characterisation of a rose flower ethyl acetate extract using Ultra-HPLC with atmospheric pressure photoionisation and quadrupole time-of-flight MS/MS. Phytocm Anal. 2015;26(3):189-201.
3. Riffault-Valois L, Blanchot L, Colas C, et al. Molecular Fingerprint Comparison of Closely Related Rose Varieties based on UHPLC-HRMS Analysis and Chemometrics. Phytochem Anal. 2017;28(1):42-49.
4. Chen J, Li Y, Li Y, et al. AUXIN RESPONSE FACTOR 18-HISTONE DEACETYLASE 6 module regulates floral organ identity in rose (Rosa hybrida). Plant Physiol. 2021;186(2):1074-1087.
