Whether it’s fashion or luggage, Louis Vuitton is the undisputed hegemon. Its enchanting and magnificent style is unparalleled, and its unique quality also impresses its peers. Louis Vuitton, abbreviated as LV, has been passed down from generation to generation, becoming a symbol of fashion travel art with its outstanding quality, outstanding creativity, and exquisite craftsmanship.
Louis Vuitton believes that traditional cultural creativity is the foundation of future development. So, items with the words “Louis Vuitton” are enough to make every fashionista feel what “flocking” means.
Louis Vuitton is not just a fashion brand that can only be popular for a while, but a classic brand with a century old legend. Louis Vuitton’s approach is to adhere to its own brand, uphold its brand spirit, create something different, and provide consumers with a truly cultural thing, allowing them to enjoy aristocratic quality. This principle also allowed Louis Vuitton to influence the fashion industry at that time with a brand like attitude, becoming an essential equipment for celebrities and gentlemen to travel.
Louis Vuitton has a legend of being waterproof and fire-resistant, and its texture and artistic feel make it irresistible to anyone who pursues a high-quality life.
Because it does not use leather or other ordinary leather materials, but uses a canvas material called “canvas”, plus a layer of waterproof PVC (polyvinyl chloride), this material makes the leather bag timeless and less prone to wear and tear.
In addition to durability, Louis Vuitton, with a history of 150 years, initially focused on the royal and aristocratic markets and gradually spread from Paris to Europe, becoming the most exquisite symbol of travel goods.
The movie “Titanic” has brought tears to billions of people, and there is also a world-class luxury product associated with this movie, which is Louis Vuitton. The maiden voyage of the Titanic sank in the Atlantic Ocean due to encountering an iceberg. Later, a company specialized in salvaging underwater sunken ships discovered a Louis Vuitton travel bag among the various items salvaged. Opening it for inspection, everyone was extremely surprised by what they saw in front of them – the contents of the luggage were surprisingly intact, with no drop of seawater entering! What kind of quality is this?! After this news was released, Louis Vuitton’s position as a giant in the leather goods industry was no longer shaken.
The famous luxury brand Louis Vuitton, whose founder Louis Vuitton’s first job was to pack luggage for celebrities and nobles when traveling.
He witnessed the invention of steam trains, as well as the development of steamship transportation, and also deeply experienced the difficulty of folding round top suitcases at that time.
In 1821, Louis Vuitton was born into a carpenter family in a rural France. At the age of 14, he walked 400 kilometers on foot to Paris to seek apprenticeship and skills, and later became a professional technician who took care of luggage for royal nobles on trips. Starting from being a bundle worker, he specialized in wrapping luggage for nobles. Due to his exquisite craftsmanship, his reputation quickly spread to the upper class.
In 1854, founder Louis Vuitton opened the first suitcase store named after himself in Paris. A century later, Louis Vuitton became one of the top brands in the field of suitcases and leather goods, and became a symbol of high society. The Louis Vuitton brand is no longer limited to designing and selling high-end leather goods and bags, but has become a giant trend indicator in the fields of fashion, accessories, leather shoes, bags, jewelry, watches, media, famous wines, and more.
In 1885, Louis Vuitton opened its first overseas branch on Oxford Street in central London. Since then, this brand has never ceased its innovation and expansion.
In 1892, Louis Vuitton passed away, and his son George Vuitton inherited his father’s business.
In 1896, George Vuitton designed a still popular letter combination pattern. The Louis Vuitton letters, four petal flowers, and diamond shaped flower series on the surface of his leather goods have become symbolic symbols of the Louis Vuitton brand. Even in today’s diversified development of Louis Vuitton products, it still holds a unique and irreplaceable historical position.
In 1987, Louis Vuitton merged with another luxury goods group in France, Moet Hennessy, to form the Louis Vuitton MH (LV MH) group, which subsequently acquired other famous brands such as Givenchy. Louis Vuitton MH Group is already the world’s largest luxury goods group and has opened direct branches in major cities around the world.
In 1997, Marc Jacobs, a 34 year old New York designer, was invited to join Louis Vuitton as the artistic director of the group and served as the designer for Louis Vuitton’s men’s and women’s clothing and men’s and women’s leather shoes. Mark Jacobs has won the CFDA Annual Award for Women’s Fashion Design in the United States. Since joining Louis Vuitton, he has designed a series of new products ranging from handbags, fashion, jewelry to textiles and footwear, earning the Louis Vuitton logo a wider reputation.
In 1998, the FIFA World Cup was held in France, and Louis Vuitton specially designed a limited edition football with the classic “Monogram” pattern to complement this eye-catching event. This football is equipped with exquisite leather bags, resembling handbags, with a global circulation of only 3000 and printed with numbers. As a result, the product was sold out within a week after its launch.
In 1999, Louis Vuitton continued the spirit of the World Cup by launching a photography collection called “Rebonds” to raise funds for the United Nations Children’s Fund.
From its inception until now, Louis Vuitton’s craze has continued. Louis Vuitton is one of the brands that cannot forget its fashion status. From political and business elites to white-collar workers around the world, they are loyal to this brand. In addition to falling in love with Louis Vuitton’s luxurious status, loving it always withstands the test of time.
Louis Vuitton has always maintained its classic brand image, and the price is never discounted, allowing it to maintain its consistent noble texture. And each bag is hand sewn, and each customer can only buy one when purchasing. There is strict control over the quantity to prevent monopoly on speculation.
There are many legendary stories about Louis Vuitton, but no matter what kind of product Louis Vuitton has, people can fully expect its quality.
Louis Vuitton aims to create this unparalleled quality and stunning effect, which, at a glance, leaves people trapped and unable to extricate themselves.
For example, its luggage is mostly plain, durable, convenient, and lightweight because it needs to be combined with travel.
Its fashion is surprisingly luxurious, with a love for golden colors to highlight its grandeur and bold personality.
The bold and unrestrained use of colors in clothes is a characteristic of Louis Vuitton, and the most impressive feature is his beautiful and moving floral patterns, which are hailed as classics in the fashion industry.
Louis Vuitton has performed well in various industries, with the first collection of watches named “Tambour” (French for “drum”) after the first Clock Watch Tambour to be introduced in the Western world in 1540. Adhering to the brand’s consistent elegant and fashionable style, the first collection features smooth and complete lines, meticulous and neat surfaces, and delicate wristbands, each detail showcasing exquisite craftsmanship.
The Louis Vuitton brand always gives people expectations. On the basis of adhering to the original concept, Louis Vuitton also insists on continuous innovation. “Keepall” handbags have overturned people’s previous concept of handbags, and the soft canvas is irresistible.
Louis Vuitton’s first perfume was also born in surprise. “Heuresd deficiency” is a romantic name, representing Louis Vuitton’s new exploration.
With the development of history and the changes of the times, it still maintains a high-quality style and always exudes a royal temperament. Not everyone knows the historical background of Louis Vuitton, but everyone knows that it is a symbol of wealth and status.
As the line goes in the movie “Sex and the City”: “The day I have Louis Vuitton, it’s the day I stand out.” This is the charm and status of Louis Vuitton.
