How does Sabato save GUCCI’s slump when he returns to London eight years later?

GUCCI held the 2025 early spring collection launch event at Tate Modern Museum in London. This is not only Sabato De Sarno’s first overseas show since becoming the Brand Creative Director, but also his first transitional series under his leadership.

In London, as well as the release of the early spring collection, eight years ago, Alessandro Michele chose to release a new collection at Westminster Cathedral. At that time, GUCCI and Michele were equally popular, and the collection full of British elements and Michele’s personal style is still vivid in people’s memories. At that time, even the most “ordinary” logo T-shirt could become GUCCI’s best-selling item for several seasons, and also became one of the most iconic items of Michele’s era.

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