World Famous Brand: (French) Chanel

Chanel is a French luxury brand founded by CocoChanel (Chinese name Gabriel Coco Chanel). The brand was founded in Paris, France in 1910.

The brand has a wide range of products, including clothing, jewelry and accessories, cosmetics, skin care products, perfume, etc.

The fashion design of this brand has an elegant, simple, and exquisite style. In the 1940s, it successfully pushed the “colorful and bound” women’s clothing towards simple and comfortable design.

Gabriel Chanel never got married in her lifetime, but worked very hard and seriously! Even at the age of over 70, she returned to work. In 1983, Karl Lagerfeld was appointed as the fashion director of the Chanel Group, but to this day, every season’s new products still adhere to the Chanel spirit as the design concept, Chanel – the eternal Chanel.


In 1910, Chanel opened an accessory store at 21 Conpoon Street, and she successively launched hats, formal dresses, and casual wear.

In 1914, Chanel opened two fashion stores and the brand “Chanel” was officially born.

In 1924, Chanel launched its first cosmetics collection.

In 1978, Chanel launched its first ready to wear collection.

On December 20, 2018, the 2018 World Top 500 Brands Ranking was released, and Chanel ranked 44th.

In December 2020, the “2020 Top 500 World Brands” compiled by the World Brand Laboratory was released, and Chanel ranked 34th.

In March 2022, it was announced that the Russian store would be closed.


On December 20, 2018, the 2018 World Top 500 Brands Ranking was released, and Chanel ranked 44th.

In March 2020, Brand Finance released the 2020 Global Top 500 Most Valuable Brands Report, and Chanel was ranked 136th on the list.

In April 2020, the “2020 Global 50 Most Valuable Clothing Brands” ranking was released, and Chanel ranked 8th.

On June 30, 2020, the 2020 BrandZ Top 100 Most Valuable Global Brands Ranking was released, with Chanel ranking 34th.

In July 2020, Chanel ranked 52nd on Forbes’ 2020 Global Brand Value 100 list.

In December 2020, it ranked 34th on the 2020 World Brand 500 list.

In December 2020, won the 2020 Five Star Diamond Award in the luxury goods industry.

On January 12, 2021, Hurun Research Institute released the 2020 Hurun Global 500, with Chanel ranking 205th.

In January 2021, it ranked 137th on the 2021 Global Top 500 Most Valuable Brands List.

On December 22, 2021, Chanel won the International Fashion Brand Award at the 2021 Sohu Fashion Festival.

In 2023, the 2023 Global Top 100 Corporate Reputation Ranking was released, and Chanel ranked 39th.

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